Huge Wealth Partners brings together a long history in Australian lending with a new generation of specialist financial services.

Our lending heritage dates back to 1998, when Chris Burns founded the business under the Money Adviser brand. In 2008, the business evolved into Keyinvest Lending Services, before completing a management buyout (MBO) in 2018 and rebranding as Keylend.

In 2024, Keylend was acquired by Money Quest Group. Huge Wealth Partners was subsequently established as a partnership business trading under the Keylend brand.

The partnership was founded by Peiran Hu and Gene Ge, recognised as South Australian Broker of the Year winners in 2020 and 2023 respectively. Their surnames — Hu + Ge — form the name HUGE.

Today, together with three other partners, the group delivers Home Loans and Commercial & Business Finance under Keylend, Asset Finance under Ufinance SA, Investment & Asset Management through Fundsec, and General Insurance through KeyInsure.

In FY2026, Huge Wealth’s lending team successfully settled more than A$500 million in lending.